A full rebrand for Alberta energy company, Cavvy Energy, formerly known as Pieridae Energy.
Not just a visual rebrand, this project involved telling the real story of a truly Albertan resource company from the ground up, starting with brand naming, moving through brand identity and guidelines and finishing with full collateral design.
Through discovery, research and interviews, it was clear the company had an internal and external identity crisis. Stakeholders and employees did not feel the current brand or name, Pieridae Energy, reflected the company and its values.
The goal of this rebrand was to create a brand identity that resonated with stakeholders and employees and represented the Company’s values of resilience, strength, reliability and trust while supporting and promoting the hard-working Albertans at the heart of their operations.
Agency: nonfiction studios