Custom identity for the Alberta Institute for Wildlife Conservation (AIWC), a local institution providing wild animal rescue and rehabilitation in Alberta since 1993.
This project involved creating a full brand identity for a wildlife rehabilitation institute in Southern Alberta, including a versatile logo suite, brand guidelines, tradeshow graphics and marketing collateral.
The brand identity for AIWC needed to clearly represent the work of the institution and the land in which it operates. A subtle graphic shape of the province of Alberta is created from a representation of common animal silhouettes that the institution treats.